{"id":18815,"date":"2019-10-26T21:01:32","date_gmt":"2019-10-26T20:01:32","guid":{"rendered":"http:\/\/ilcircolaccio.it\/?p=18815"},"modified":"2019-10-26T21:01:32","modified_gmt":"2019-10-26T20:01:32","slug":"convegno-di-presentazione-dei-risultati-della-ricerca-dellosservatorio-ecommerce-b2c","status":"publish","type":"post","link":"https:\/\/ilcircolaccio.it\/?p=18815","title":{"rendered":"CONVEGNO DI PRESENTAZIONE DEI RISULTATI DELLA RICERCA DELL&#8217;OSSERVATORIO eCOMMERCE B2c"},"content":{"rendered":"\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/ilcircolaccio.it\/wp-content\/uploads\/2019\/10\/ANQG0P6CAYQ7BLW4MHGV.jpg\" alt=\"\" \/><\/p>\n<p align=\"center\"><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\"><strong>Osservatori Digital Innovation del\u00a0Politecnico\u00a0di\u00a0Milano<br \/><\/strong><a title=\"Questo link esterno sar\u00e0 aperto in una nuova finestra\" href=\"https:\/\/mailing2.infomail.it\/bump\/trampolino\/3HEFJ9NUO0K7ENCFERDU,Z8DUMXF46T1SR10GI4QU,3256948660\" target=\"_blank\" rel=\"noopener noreferrer\">www.osservatori.net<\/a><a title=\"Questo link esterno sar\u00e0 aperto in una nuova finestra\" href=\"https:\/\/mailing2.infomail.it\/bump\/trampolino\/3HEFJ9NUO0K7ENCFERDU,Z8DUMXF46T1SR10GI4QU,3256948660\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/><br \/><\/a><\/span><\/p>\n<p align=\"center\"><strong><span style=\"font-family: trebuchet ms,geneva; font-size: x-large;\">CONVEGNO DI PRESENTAZIONE DEI RISULTATI DELLA RICERCA DELL&#8217;OSSERVATORIO eCOMMERCE B2c<br \/><\/span><\/strong><\/p>\n<p align=\"center\"><br \/><strong><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Luned\u00ec 28 Ottobre 2019| 9.00 &#8211; 13.00<\/span><\/strong><\/p>\n<p align=\"center\"><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Aula Magna Carassa e Dadda &#8211; Edificio BL28, via Lambruschini 4\u00a0<br \/><a title=\"Questo link esterno sar\u00e0 aperto in una nuova finestra\" href=\"https:\/\/mailing2.infomail.it\/bump\/trampolino\/3HEFJ9NUO0K7ENCFERDU,Z8DUMXF46T1SR10GI4QU,3256948662\" target=\"_blank\" rel=\"noopener noreferrer\">Campus Bovisa<\/a>\u00a0&#8211; Milano<\/span><\/p>\n<p align=\"center\">\u00a0<\/p>\n<p class=\"data-desc\" align=\"justify\"><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">L&#8217;eCommerce B2c in Italia \u00e8 sempre pi\u00f9 rilevante: pur rappresentando ancora &#8220;solo&#8221; il 7% degli acquisti complessivi, vale oltre la met\u00e0 della crescita del Retail. Il canale, se ben presidiato, offre numerose opportunit\u00e0 di sviluppo per le imprese. Al contempo si rafforzano per\u00f2 i dubbi sulla sostenibilit\u00e0 del business.<\/span><\/p>\n<p><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Il Convegno di presentazione dei risultati della Ricerca 2019 dell&#8217;Osservatorio eCommerce B2c, promosso dalla School of Management del Politecnico di Milano e da Netcomm, si propone di discutere in dettaglio lo sviluppo dell&#8217;eCommerce B2c in Italia.<\/span><br \/><br \/><\/p>\n<p><br \/><strong><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Domande chiave<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Qual e\u0300 l&#8217;impatto dell&#8217;eCommerce B2c sul benessere di un Paese?<\/span><\/li>\n<li><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Come l&#8217;eCommerce B2c sta trasformando la catena del valore delle imprese italiane?<\/span><\/li>\n<li><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Chi sono i protagonisti dell&#8217;eCommerce B2c?<\/span><\/li>\n<li><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Quanto vale la domanda eCommerce B2c dei consumatori italiani?<\/span><\/li>\n<li><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Come contribuiscono\u00a0i diversi comparti e canali\u00a0allo sviluppo del mercato?<\/span><\/li>\n<li><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Quali sono le principali direttrici di innovazione?<\/span><\/li>\n<\/ul>\n<p class=\"data-desc\" align=\"justify\">\u00a0<\/p>\n<p align=\"justify\"><b><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Agenda<\/span><\/b><\/p>\n<ul class=\"data-desc is-listing\">\n<li><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\"><strong>9.00 Registrazione e Welcome Coffee<br \/><br \/><\/strong><\/span><\/li>\n<li><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\"><strong>9.30 Introducono e presiedono<\/strong><\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Umberto Bertel\u00e8 (Chairman degli Osservatori Digital Innovation, Politecnico di Milano)<\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Alessandro Perego (Direttore Scientifico degli Osservatori Digital Innovation, Politecnico di Milano)<\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\"><strong><br \/>Presentano i dati della Ricerca<\/strong><\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Riccardo Mangiaracina (Responsabile Scientifico, Osservatorio eCommerce B2c, Politecnico di Milano)<\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Valentina Pontiggia (Direttore, Osservatorio eCommerce B2c, Politecnico di Milano)<\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Samuele Fraternali (Senior Advisor, Osservatorio eCommerce B2c, Politecnico di Milano)<\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\"><strong><br \/>Intervento a cura di<\/strong><\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Roberto Liscia (Presidente di Netcomm ed Executive Board Member di Ecommerce Europe)<\/span><br \/><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\"><strong>Discutono i risultati della Ricerca<\/strong><\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Stefano Luvisi (Senior Manager, Accenture Interactive)<\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Enrico Bedocchi (Digital &amp; Omnichannel Director, Miroglio Fashion)<\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Claudio Bonci (Business Development Manager, Tannico)<\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Giuseppe Cirillo (Chief Innovation Officer, Miriade)<\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Daniele Contini (Country Manager, Just Eat Italia)<\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Lorenzo Ferrari (CFO, Share&#8217;ngo)<\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Martino Giudici (Logistics Manager Italy, Showroomprive.com)<\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Umberto Martino (Supply Chain &amp; Logistics Manager, Kasanova)<\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">George Ottathycal (General Manager, Prima.it)<\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Federico Sargenti (CEO, Supermercato24)<\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Chiara Vaccari (PR, Social &amp; Digital Communication Manager, Davines)<\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">Massimo Visone (Sales &amp; Marketing Director, Monclick)<br \/><br \/><\/span><\/li>\n<li><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\"><strong>13.15 Chiusura dei lavori<\/strong><\/span><\/li>\n<\/ul>\n<p align=\"justify\">\u00a0<\/p>\n<p align=\"justify\"><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\"><em>La partecipazione al Convegno \u00e8\u00a0<strong>gratuita<\/strong>.\u00a0<\/em><\/span><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\"><em><img decoding=\"async\" src=\"https:\/\/accounts.infomail.it\/JJN9XV4WFBQY0QXNHOHM\/images\/Cattura.PNG\" alt=\"\" \/><\/em><\/span><\/p>\n<p align=\"justify\"><em><span style=\"font-family: trebuchet ms,geneva; font-size: medium;\">\u00a0<\/span><\/em><\/p>\n<p align=\"justify\">\u00a0<\/p>\n<p><span style=\"font-family: trebuchet ms,geneva; font-size: small;\"><strong>Per ulteriori informazioni:<\/strong><\/span><\/p>\n<p><span style=\"font-family: trebuchet ms,geneva; font-size: small;\">School of Management\u00a0Politecnico\u00a0di\u00a0Milano<\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: small;\">Barbara Balabio<\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: small;\">Tel.: 02 2399 9578<\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: small;\">Email:\u00a0<a title=\"Questo link esterno sar\u00e0 aperto in una nuova finestra\" href=\"https:\/\/webmail.kpnqwest.it\/src\/compose.php?send_to=barbara.balabio@osservatori.net\" target=\"_blank\" rel=\"noopener noreferrer\">barbara.balabio@osservatori.net<\/a><\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: small;\">Skype barbara.balabio<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":18817,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-18815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CONVEGNO DI PRESENTAZIONE DEI RISULTATI DELLA RICERCA DELL&#039;OSSERVATORIO eCOMMERCE B2c - ilcircolaccio.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ilcircolaccio.it\/?p=18815\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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